5 Benefits of Blogging for Business
In this Internet age, Blogging should go hand in hand with Business – it is a personal form of marketing your Business and you can use it to demonstrate your passion, whilst growing your customer base, and providing a mailing list as a way of providing free information / products / services in return for their loyalty and to inspire them more to purchase from you in this dog-eat dog world. Blogging for business also has great benefits for you, as a business owner or marketer.
your blog will unite your readers across the world
It is very straightforward to set up your own blog using WordPress – believe me, I found a set of free videos by Matt Wolfe a blogging expert which, even if you know nothing, like I did, you just follow them one by one and set up your blog. ACCESS the FREE VIDEOS here You can move on to more advanced stuff with a monthly subscription, but you don’t need this to set up your blog.
Now you can access your blog from anywhere, you don’t have to be in your office to get your ideas down, you can have many drafts on the go at once, as you think of ideas to share with your followers.
And blogging for business gives you a worldwide showcase
Even if you have a hobby or pastime you are knowledgable and / or passionate about – then setting up a blog will help you reach out to others and connect with like-minded people
2 ~ Blogging showcases your Business
Your market can focus on your expert niche. Show your Passion – and provide information or advice that will be really useful to others. You can position yourself wherever you want to in the marketplace, and market your blog in the places your clients will expect to find you. They will love the value you provide, which will be individual and personal to you and benefit from all your business information, contact details, photos, testimonials, social media links etc. all in one place – much more personal than just a business directory.
blogging for business brings feedback as a bonus
find out what your readers think when they leave comments for you – they will also be able to share your post (with all your details) through their social media sites, and if you add CommentLuv to reward your readers on your blog, they will be able to share a blog post, of create backlinks for themselves which encourages them to interact with you
3 ~ Blogging challenges your presentation skills
In recent years, most people have got used to short quick posts eg Twitter and short social media and email communication – and these are great, but a blog gives you the ability to put your link for your post in all these places, direct people to your blog and present them with a piece of writing, which provides inspiration by it’s design – using photo’s and videos gives it vision and sound, which increases interaction from your readers – Just the practice of assembling your thoughts, and presenting them in your own individual style, helps your communication skills and confidence.
4 ~ Blogging brings reason and focus
It brings a reason and focus to your surfing and thinking. One of the Internets obvious uses is that it offers unlimited information on pretty much any subject, which is easily accessed – once you’ve chosen your idea for a blog post, you may want to research some points which gives you a genuine reason and focus to surf – it can bring you back to your core business focus, and also allows you to provide critique and comparisons for your readers benefit
5 ~ Blogging for Business brings structure
A regular blog needs a degree of commitment and focus, which is a good thing when it comes to Business. If you work from home, or have a job and are building a second income, it can be hard to pick up the ropes sometimes – but blogging keeps you thinking of helpful posts to write and means you can share your thoughts and produce a lasting piece of work (you can share this in places that will get you readers months after you’ve written it) to benefit your business giving you a sense of satisfaction in providing value for your readers.
If you have set up your Blog and are looking for more Leads
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