Prospecting and Recruiting for your Business? 8 Tips to Follow
If you are Building a Business, then Prospecting and Recruiting for your Business is where it’s at. Are you finding you get in front of a prospect, yet don’t feel great at the end of the meeting – do you think – I wish I’d done less ‘presenting’ / asked more questions about them/ listened longer to what they had to say / been more focused on them than me / said less about my company and more about how I can help them / had a REAL 1:1 with the person with YOU as their sponsor, not You representing your company?
Before we even get to the Tips section, I have to say, that Being Your Own Brand is the way to go. If you have a Network Marketing Business, then you obviously live , breath, believe in and promote their product(s). But so does every other Distributor / Representative that has signed up with them. You have to Totally Believe In Yourself as Your Business Brand and these Tips become a comfortable, natural part of your prospecting and recruiting – you don’t have to feel you are out there Selling Someone Else’s Product.
How to Be Your Own Brand When Prospecting and Recruiting for Your Business
1. Be in your prospects’ shoes and feel their needs
The first thing that you need to do is connect with your prospects. Try to see the opportunity that you’re presenting from their point of view. For you to understand how prospects view your offer, you need to know how they view themselves first.
Feel their needs by asking them questions about their current situation. But don’t over do it. You don’t want them to feel sorry for themselves. Remember: you’re there to help your prospects, not to add burden. Once you understand their position. you can focus the information you give them, to that which you feel will be of the greatest benefit to them to make a decision.
2. Be IN the presentation, not AT the presentation
You want to gain their approval, don’t you? Then make a ‘focused’ presentation that will have your prospects at the edge of their seats. Get their attention and make them hang on to your every word. You don’t want to bore them with an “automatic pilot” presentation. There is nothing worse than sitting through an opportunity meeting and not feeling the presenter’s presence – if you happen to be at a standard presentation meeting, then arrange to chat with someone they will connect with afterwards, one of the presenters or the leaders – a third party chat is always beneficial in helping your prospect decide what the next step is for them – and it takes some pressure off you.
3. If your prospect is not interested, don’t push it
The last thing you want to do is to chase your prospects away. If you sense outright rejection from your presentation, don’t push it. You can’t make everyone join your business. When they say “NO” to you, they mean it, at least for now. This isn’t the time to give them any pressure. Accept their decision, and if you are able to, stay in touch with them through at least one of your methods of communication – social media, email list, blog subscription. If they are a completely offline prospect, then make sure they have your business card and if they are warm market, stay in touch – just drop the business angle, if otherwise, then I would say follow your instincts as to when you next contact them – you probably know a fair bit about their circumstances by now. For the moment – respect their decision – and SHUT-UP.
4. Mention your prospect’s name throughout the conversation
Do you know that the sweetest word that you can pronounce to your prospect is their name? This is most applicable in one-on-one presentations. Say their name at least three times in the first three minutes and you will keep their attention much longer than you normally would. Use it throughout your conversation and make sure that it is the last word they hear. This may sound a bit cheesy – but just be Genuine and natural about it – it is what we do with our friends, and it’s also a useful tip when speaking to people on the phone – it does forge a connection.
5. Create a distraction-free environment
Before you go on with your meeting or presentation , ask your prospects to turn off their phones. If you’re conducting a home meeting, make sure that the television and the radio are turned off, and keep the children away (most important!). Interruptions will not only distract your audience; it can also affect your momentum when speaking, or showing a video/DVD. It really helps both parties to FOCUS on the information, listening and responding.
6. It’s not about the hype, but about the hope
Don’t hype people into joining your business. Instead, create hope in them. Make them hope for a residual flow of income, for a better lifestyle, and for a brighter future. Hyping them won’t do any good for the both of you. It will only turn your prospects off. If you want to be successful in MLM, avoid marketing hype. Focus on promoting hope. It will serve as a magnet that will pull your prospects towards you. Be sure though, that you’ve got more than just Hope to offer them! This is where your particular skills, blueprint or coaching avenues come into it – Why should they join YOU in your Business and not someone else in the same Company? Make Your Impression!
7. Be patient; Follow up
Not all prospective recruits can give an immediate response to your offer. Some of them need time to think it over. Don’t rush them. Instead of saying “Can I get your answer now?” try telling them “Would you like to think about this opportunity first? Perhaps set up a call/chat/skype for a short time ahead. Give them enough time to think about it, but be sure to stay in touch with them so you can follow-up on their thought patterns – and phone them if necessary. It should be easy if you work online , to have a communication pathway already set up. And – I would actually always prepare this beforehand in the stages before meeting (online or offline)
8. Nurture a relationship with your recruits
So you have successfully recruited your prospects. Do you stop there? The answer is No. You want your recruits to stick around and become your partners in the business. Build a meaningful relationship with them. Provide them with all the support that they need. Your duty as a Sponsor is to be there and Make them feel that they are in good hands. Remember, they are the people who can help you reach your dreams, and you are here to show them the way to theirs. Just wait till they remove the fluff – and remember: ”Some Will – Some Won’t and Someone else is Waiting”
and my Bonus Tip 9 !!
Marketing Your Business Online
All of the above Tips are completely relevent for an online business, translated into the online marketing model – and they form the principle of Attraction Marketing when used correctly – but, here is my final Tip for today………….
9. Don’t Work Alone
If your business is online, or partly so, and you are Internet Marketing - building up a place where your team, prospects and supporters can gather, interact and be supported is Key. You will probably be working with folks from all over the world. A fab way to do this is with a Facebook fan page or Group BUT I invite You to take a look at the Networking Superstars Model.
- click this link
- choose a convenient time for yourself
- watch the webinar which describes the Networking Superstars Model
- if you like it – let me know – and Join (if you’re not sure it will help you – drop me a line)
- if you do – I’ll see you on a Mastermind soon
Somehow, the abyss of the internet gets pulled together so you have a tribe of experience, sharing content, coaching, learning – many people on your side to support your business journey. Find Out More Here
Please Pass this information on and if you have anything to add – Leave me a Comment Below - I appreciate your feedback
If you have an MLM or Online Business but Don’t Have A Blueprint