What is Attraction Marketing? An ABC
If a Salesperson, Business or Individual wants to sell a product to the general public, then the individual or a representative will need to go out and find people or audiences to sell to. Traditional marketing techniques are about showing, telling, selling, persuading people to purchase your product – trying to make it seem the best on the market – and often telling a few porkies, exaggerating the truth or failing to mention any flaws.
This could mean spending lots of time trudging through the streets or cold calling folks you don’t know. More often than not, these avenues don’t lead straight to much success, rejection rates are high, even though there are some people who seem to love ‘selling’ in this way – but it fills me with dread – and I speak from experience here.
A – What is Attraction Marketing??
Attraction Marketing is the use of marketing techniques specifically designed to teach the customer what you are doing and how a service or product will benefit them well before they purchase it. (Wikipedia)
B – How does Attraction Marketing work?
It works by providing valuable content for future customers to figure out how your product is going to benefit them before they buy it so that they are qualified customers before they step in the door. (Wikipedia)
The attraction system is founded upon the principle that instead of going and find people to sell to, people need what you are selling and track you down.
This is the ideal style of marketing for anybody in the network marketing or multi level marketing business.
By cutting down the quantity of time you spend chasing new business, it increases the amount of time you have got to market your products and attract people to you.
The great thing is that the people you attract will not just be those desiring to purchase your products , they may well also desire to benefit from your success and join your network marketing business.
C – Traditional or Attraction Marketing?
Conventional selling techniques often tend to lose touch with one extremely simple but crucial fact, people like to buy, however there isn’t anything certain to put a potential customer off a purchase faster than an assertive or pushy salesperson or advert.
With attraction marketing, the idea is to take the need to buy which already exists, and satisfy that need by giving the customer what they want.
It is no longer about selling product, attraction marketing relies on the concept that the best advert for the products you are selling is you.
Products do not sell products, people sell products and with attraction marketing techniques you can become successful quicker. You brand yourself as the most wanted part of the package and the sales follow.
If you’re a network marketer or have a multi level marketing business, attraction marketing is the simplest way to do business. You do not waste your time running after disinterested prospects/customers, instead you can free your time for doing more profitable things to promote yourself and your products!
The people you attract to your product / service / opportunity will be pre-qualified and won’t only need your products but may want to become part of your team.
With the economy the way in which it is, there are many hundreds of people looking for ways to make additional money. There also are lots of network promoters who are looking to switch their business for any number of reasons. Other network marketers are the perfect target. Don’t simply tell then how great your opportunity is though. They have probably heard it all before and the hard sell won’t work. You’ve got to show them that with your opportunity they can have the business they really need, and become successful with you to help them.
An Attraction Marketing System
Attraction Marketing does not have to involve a System, but it can help if you are promoting your Business on the Internet.
An attraction marketing system gives you training and tools to use to promote your product by solving the problems of your Prospects. There is an unending supply of people in the world who are on the lookout for a business opportunity.There are plenty who are already partaking in an enterprise that is not effectively working.This is the target market.
With my system My Lead System Pro you are provided with ready-made capture pages to give away free trainings, some of which are linked to products which can provide affiliate sales for you. Your aim is to show your prospect the way the products or the system can benefit them and how it has worked for you. And your product becomes a solution to their problem.
The Great part here, is you get to communicate and help someone on their Internet journey – Your way may not be for everyone – but there’s nothing better than walking in someone else’s footsteps and missing the puddles on the way!!
Implementing an attraction marketing system is not hard, but can need a perspective change for some individuals.
Instead of trying to figure out a solution on your own – you can get started, and save time by using an already proven system such as MLSP
With MLSP you become the hunted and not the hunter - Drop me a line if you would like to know more, or check out this video
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Become the business person you want to be – attract all of the business you want straight to you
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Hello Jacs, I loved your information on attraction marketing. I know a lot of people who have no clue where to start when it comes to attract people to them. You gave a nice and simplified way for them to understand what it is first so they can in turn chose a system to make attraction marketing work faster for them. Great share! ~ Nathalie
Nathalie Villeneuve recently posted..How do you go about promoting and marketing your passion?
thanks Nathalie! There are still some out there who have yet to discover or use Attraction Marketing!! pleased it came across as simple to understand – thanks for commenting
Jacs
Hi Jacs,
I’m a strong believe of Attraction marketing which I have been using in promoting my network marketing. Thanks for sharing this very detailed review on the topic attraction market.
Elizabeth recently posted..Killer Slogan: 4 Best Ways of Positioning Your Business
thanks Elizabeth, I just wanted to produce something people could use as a starting point, who do not really know what Attraction Marketing is – thank you for adding your thoughts – it’s good to hear how things work for others
Jacs
Thank you for sharing your article. I have found that when I focus on attracting the right clients for me and my business, that it is much more effective than trying to sell to people. I enjoy my work and do not want to just work with anyone and focus on numbers rather than people.
Tonya Sheridan recently posted..Life Coaching is a Priceless Gift You Give to Yourself
really valuable comment there Tonya – attracting the right people to your business is so much more beneficial than trying to sell to the masses, thank you
Jacs
Excellent overview of Attraction Marketing, Jacqueline! MLSP is Attraction Marketing training at it’s best!
Dana Tisdel recently posted..Your Simple, Effective DMO – Step 2 – Work on Your Mindset Daily
Dana, thank you for visiting and sharing your thoughts
Jacs
Well, I left a great comment that got lost when I didn’t check both spam and comment subscribe boxes… let’s try again.
Attraction marketing is a nice concept even if you’re not in network marketing, which I’m not. The issue can be in getting people to talk to you so you can even begin the process. That’s one I struggle with as someone who provides services instead of products.
Mitch Mitchell recently posted..What Will You Do For More Followers?
Yes that can be an issue Mitch, but going with the giving value thought – it’s often good to make a positive comment about something you’ve read or seen by the people, or just a comment they’ve made in a social media thread somewhere – Just Giving Good Feeling to someone is a start – I love this expression Mitch:
““I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou
You are a very Giving person Mitch, and just sharing yourself and your words is Attraction – the attraction starts to YOU whatever you provide:)
Sorry you had an issue making your comment, and I appreciate you trying again – I value your comments
Jacs
Your ABC is absolutely spot on, Jacs. There are too many people who go at marketing online as if they are offline with the cold calling, they don’t bother making the connection and forging a relationship, they don’t offer any support or back up afterwards, they really are just in it for the money and they have no real idea what they are selling or what it can do for their customers. Setting yourself up in a situation where the customer comes to you because you could meet their needs and therefore building a relationship with them is a far better and ethical way to do business.
Enjoy the journey.
Mandy
Mandy Allen recently posted..Keep Your Readers Flooding Back
thanks Mandy – it’s better all round, building that relationship, for the customer and the seller – the sale will come in it’s own good time, some immediately, some later down the line, but continuing to give value will build your reputation as well. It seems such common sense really, treat others how you would like to be treated yourself
I appreciate your words here,
Jacs
Hey Jacs Spot On!
The first thing I ask my new distributors and MLSP members to do is purchase a copy of Magnetic Sponsoring. I want them to know what the principles of attraction marketing are before they start giving out the wrong message.
5 years ago when I got into the network marketing profession I had no idea what attraction marketing was and nobody in my up-line suggested that I learn this, probably because they didn’t know about it either.
2 years ago I read Magnetic Sponsoring and it changed my my outlook and my business.
IF your reading this and you have no clue about Attraction Marketing then get with Jacs an she will help you out!
Thanks for sharing Jacs!
Galen
The Handyman of Network Marketing
Galen Morgigno recently posted..My Lead System Pro | MLSP Training Library
You know Galen, I first came accross Magnetic Sponsoring, when I was looking round the Internet, rather disillusioned with the approach of Network Marketing, and it changed my view completely – I found the cold approach to people uncomfortable.
I love it when the light dawns in people, when they start their Network Marketing with Attraction Marketing in mind. Like you, it is a must for all my team.
thank you for your thumbs up for Attraction Marketing
Jacs
Hi Jacs,
very valuable and clear information about attraction marketing. As you rightly say, many people forget about building the relationship with their customers and prospects. Attraction marketing is about people. We are bombarded with products and information. We all have enough of them. What people want is someone – a person not an abstract entity – who is able to listen to them and to their needs and offer them what they ask for. They want someone who really cares.
So true Paola – a person who can help sort out whatever we need is what we want, and who will look at their needs and treat them as an individual – thank you so much for adding your valuable thoughts
Jacs
Attraction marketing is sometimes called experiential marketing because as opposed to selling, it creates a buying experience. Customers are enticed by a pleasurable atmosphere and “hidden” sales process to make purchasing products fun and exciting rather than a chore.
Natalie recently posted..Getting a Job Online
Yes Natalie, I see what you’re saying – it’s creating a buying experience that is pleasurable for the customer
thanks for visiting
Jacs
Ji Jacs a great explanation here about Attraction Marketing. I definitely think it is the way to go compared to Traditional Methods. It is so important to have the right Training System too
Angus J McEwan recently posted..Why I am refusing to show your Comments on my Blog …
thanks for the thumbs up Angus
Jacs
Isn’t it a pity that Networking Companies don’t teach more about Attraction Marketing, rather than getting the newbies to accost everyone they meet.
MLSP is a great tool for this.
Great video, thanks for sharing this.
George Park recently posted..Procrastination – Excuses – Information Overload.
Quite so George – at least we know differently now!
It seems to me that people can be bowled over by what seems to be a simple way to make money, so they join a company without really giving it the consideration and commitment a new business should have – so the only way to start is for the upline to help with contacting who they know – a fairly random policy, (could be lucky in quantity, without looking at quality) which works for a few, but didn’t for me – it felt uncomfortable, not in my nature at all – I felt like a face to face telesales person, and I wanted to shut me up
thanks for your comment George
Jacs
Great post Jacs,
Like George said, it is a shame that attraction marketing is not widely taught by Network Marketing companies. Does not rally make sense does it.
I guess that is where such companies as MLSP, Empower Network et. al come in.
Adam Payne recently posted..Have you defined your Avatar?
Yes Adam, Network Marketing has a long way to go, it’s still fighting to become a more recognised mainstream business type – and although traditional methods work for some, I’m more comfortable working and coaching with the attraction way of business building – and I think having a platform to work from is a great help – but at the end of the day – it is about the Person, and what they bring to the marketplace as much as the company/product – hey, I know you know that!! just rambling
thanks for commenting, Jacs
Hi Jacs,
really great post, having been in retail sales with a traditional marketing strategy. I always found that the customers that bought more where the ones I had a relationship with and not those that received the “mailing”. The relationship is key and if you can attract more people because of the way you are then your cup will overflow.
Steve Walton recently posted..Work Harder on Yourself Than You Do at Your Job!
Yes Steve – I came from that background too – and in that environment we seem to work out that the Attraction method works better – so no surprise now we’re online!!!
thanks for sharing your experience
Jacs
Love this “You brand yourself as the most wanted part of the package and the sales follow.”
YES! A platform is sooooooo important. The sooner more of us accept, understand and implement that simple truth the more economically sound our business will be. Network marketing or otherwise. Really nice Jacs!
Mys Palmer recently posted..How to Build a Solid Personal Brand by Asking This One Question
thanks Mys – I know you totally ‘get’ this as you have really defined your personal brand – and as you say, it applies to any business
Jacs
I think it is smart that at some point marketers realized that another strategy was needed in order to prospect and recruit people into your business and to obtain customers. Years ago customers did not have many options for getting information and products. There was the local store or the big companies as well as a few mlm’s. Now there is so much competition the customer has choices and tends to align with a person or business he/she takes a liking to. The informed customer is no longer taken for granted. I love attraction marketing because the concept and attitude behind it supports being a good person in business and in ones personal life. Making caring about people first important.
Lydia Brown recently posted..How I Ran a Home Business After I Lost My Job
I quite agree Lydia, information is not enough for customers these days, so our business values, service, personality and empathy can all add to our marketing – that being the concept of Attraction Marketing
thank you for visiting ans sharing your thoughts Lydia
Jacs