The Affiliate Marketing Guide #2 The 6 Key Step Success Cycle

The Affiliate Marketing Guide #2 The 6 Key Step Success Cycle

Welcome to #2 of my Affiliate Marketing Guide – The 6 Key Step Success Cycle.

It is a fact, that many business owners using the Internet are not aware of the power of Affiliate Marketing.


The Affiliate Marketing Guide #2 The 6 Key Step Success Cycle Now, this may sound like some complicated Marketing Technique used by Internet Guru’s or something to be associated with larger companies.

But actually, the people who can most benefit are small businesses, or individuals, marketing themselves and their products or services online.

 

If you missed #1 of my Affiliate Marketing Guide – then you may want to read this post: Are You A Train Spotter? Consider #1 The Affiliate Marketing 6 Key Step Success Cycle

 

Below, you will see The Affiliate Marketing 6 Key Step Success Cycle, and in this post I am going to look at each of the 6 steps in a little more detail, and give you some pointers to resources to help you.

If you would like some more help, please message me through Facebook.

 

 The Affiliate Marketing Guide

 

  • #1Pick a Niche
  • #2 Find Affiliate Offers
  • #3 Build an E-mail Autoresponder
  • #4 Build a Lead Capture Page
  • #5 Generate Traffic
  • #6 Get Paid and Repeat

 

The Affiliate Marketing Guide #2 The 6 Key Step Success Cycle

 

 

#1Pick a Niche

 

The Affiliate Marketing Guide #2 The 6 Key Step Success Cycle If you have a Business Niche already, and want to use affiliate marketing to create some extra income, then start right there.

The idea is to choose products to offer to your readers that you are happy to recommend to them.

And what you choose, depends upon your business, and your relationship with your clients/readers.

If you work closely, or anticipate having  a personal relationship with them, as I am doing in my business then I would advise choosing products which you have used yourself (and purchased) and can personally give your stamp of approval.

However, there are marketers out there who solely build focused sites and choose big companies (eg Amazon,  JVZoo or …..) to promote groups of products in their niche, usually using advertising to increase their exposure.

I guess the key here, is to determine your niche and your marketing values before looking at products to share with your clients and visitors.

 

#2 Find Affiliate Offers

 

The Affiliate Marketing Guide #2 The 6 Key Step Success Cycle I would start with products and companies that have helped you in some way to learn about, promote, share and grow your business.

Much like trying a new brand of moisturizing cream, electricity supplier, an excellent film or a favourite children’s book – you will want to pass on the word about something that has enhanced your life or business in a practical, time-saving, money-saving or making, educational or just made you happy way.

In #1 I gave you the Top 10 Affiliate Sites for 2013, and a few others – You can review those here at the bottom of the Infographic and the post.

Alternatively, you may find Individuals who have become your trainers and mentors, who may have membership sites and have affiliate links for their products and services.

There are also Personal Branding Training and Affiliate Marketing platforms which can take you from No Business to Mega Business ~ If you want a Beginners Step by Step Programme or an Advanced Marketers Programme with High Ticket Affiliate then you can take a look at what MLSP has to offer. This is my preference, but you can search for others.

 

#3 Build an E-mail Autoresponder

 

The Affiliate Marketing Guide #2 The 6 Key Step Success Cycle Absolutely Essential ~ You must be able to communicate with you customers / fans / clients / affiliates / leads / prospects  – and to do that you need to set up an auto-responder.

An auto responder will enable you to place an email capture form on your blog, and sometimes in other places to capture names and email addresses of people interested in what you have to offer. Then you can email them regularly through your auto-responder system.

To condense down the many choices of available autoresponders, I have picked 3 below, which I know many marketers use.

1.  Mailchimp is a Free option, for as long as you wish if this service is all you need, depending on your customer/lead numbers   Powered by MailChimp – This gives you a Free start for 2, 000 Subscribers and sending up to 12,000 emails per month. If you require more than that, there are paid options

2.  GetResponse

  • 30 day Free Trial
  • $15 per month for up to 1000 subscribers
  • $25 per month  for up to 2500 subscribers
  • other price options available
  • $450 per month for 100,000 subscribers
  • reductions for yearly payments

3.  Aweber

  •  $1 for you first month
  • $19 per month up to 500 subscribers
  •  $29 per month up to 2500 subscribers
  • other price options available
  • $130 per month up to 25000
  • contact aweber for prices above 25.000 subscribers
  • discount  for quarterly and yearly payments

Once you set up an autoresponder, you can set up numerous different email lists, and communicate different information to different lists of people, or to all lists at once (or any combination)

 

Which Autoresponder should you choose?

 

Why not sign up for all 3 and see which one you prefer – they will have slightly different ways of working, but at the end of the day, if you don’t require very advanced split testing and advanced strategies , choose the one you like – if you do, then at the moment Get  Response handles this better.

But, whichever you choose – they all have excellent video training and support – so it’s just like choosing between any 2 things – Make a Decision – then get on with the learning process.

 

#4 Build a Lead Capture Page

 

The Affiliate Marketing Guide #2 The 6 Key Step Success Cycle In order to create your list of leads with your autoresponder, you need to capture their names (optional) and email addresses and possibly other information eg. phone number or skype address.

Generally speaking, as marketing stats go, the less information you ask for, the higher your opt-in rate.

But I think it depends on what people are opting into, and often people are happy to give you their name and email address if they are seeking help or information from you.

The purpose of a Lead Capture Page is to Give a Brief Punchy Headline about what they will receive, possibly a video or image and provide an opt-in form to capture their details.

Your autoresponder will allow you to create different opt-in forms to link back to one particular list.

 

 

As an Affiliate Marketer – Get Your Head Round This ….

 

When you become an affiliate for a product – you will be given an affiliate link to market the product with – and possibly banners, images and pre-written email messages.

When people click on your affiliate link, they will be taken to a Sales page for the product written by the creator , and so any sales from your link will be attributed to You … and you will receive a commission notification

If this person was on Your Auto-responder list – then great!

They will hear about the next product you wish to share with your list.

The Affiliate Marketing Guide #2 The 6 Key Step Success Cycle BUT …  What if they’re not ?

This is where you need a Capture Page. When offering affiliate products on your blog, or anyplace other than to your list – then you will not capture the persons details if you send them straight to your affiliate link.

You need to set up a capture page to add their details to one of your auto-responder lists.

There are many ways to create capture pages, and I use several. The way you choose may depend on your business and whether or not you create lots of these for your own products.

Here are some examples –

 

  • Lead Rocket …. This is a plugin, and I love the simplicity of these pages. I use this for creating quick capture pages for my affiliate products. This link for Lead Rocket  goes direct to the lead rocket site – but this link is what I use for my affiliate marketing . So you can see my point about Capturing Lead details before they are directed to your affiliate product?.

 

  • MLSP …. I have included this capture page to show you how one can look when it is done for you. This Capture page is from within my marketing training system, which has the facility to use their ready-made capture pages linked to your own autoresponder, and there is also a facility to make your own within the system when you are a monthly subscriber. The beauty of this system for me is your leads will be added to your MLSP List. Check out the link if you are investigating – you can unsubscribe once you’ve seen how it works.

 

  • OptimizePress …. This is a direct link to OptimizePress. OptimizePress can be used as a theme or as a plugin – and as you will see, the possibilities are professional and you can build beautiful capture / sales / thank you pages as a theme for your blog or as a plugin, so you can build all the pages you need but use a theme of your choice.

 

  • Lead Pages … This system is fantastic and is simple to use. If you create lots of capture pages and have an established business, then this will work beautifully. You can only become an affiliate if you join the Pro monthly package (price today $67 monthly)

#5 Generate Traffic

 

The Affiliate Marketing Guide #2 The 6 Key Step Success Cycle Generating Traffic is where your marketing / advertising comes in. Where you do this, and who you are doing it to, will depend upon your product and your market.

Your blog is an obvious place for some items which are relevant to your readers, and if you have many blogs aimed at different niches, you will may choose different products for each of them.

Targeting your affiliate products to the correct audience is the key. You have potential customers on your list – but obviously you don’t want to be selling to them all the time, unless you have a huge dedicated affiliate marketer audience. You need to get your capture page in front of your audience

More Traffic to your offer = More Leads = More Sales

So … Learn how to do this…  Simples. …. Learn how to do this!!!

Free or Paid ?

There are numerous ways to advertise, but like all things in selling  services / products /workshops – the more you sell depends upon 2 things

  1. the number of people seeing your offer
  2. whether or not those people are interested in your offer

A Key Point here is Targeting Your Traffic. So however you do it, do bear this in mind.

If you use Facebook for your business, then I expect you have tried Facebook marketing. You can obtain software to Create Custom Audiences, and really zoom in to exactly who you want to target.

The Latest Facebook News Feed Fire Training Gives you the scoop on this, and you will also need some software to extract your Custom Audiences. eg. Social Lead Freak or Bleu Leads

Using low-cost targeted advertising will allow you to pay for the ads with your sales, and use this strategy to build leads for your business.

Solo Ads are another very popular way to generate traffic to a specific capture page, do research the solo ad providers to be sure they are a good match for the market you are looking at

 

#6 Get Paid and Repeat

 

The Affiliate Marketing Guide #2 The 6 Key Step Success Cycle

 

Once you have your Affiliate system practiced, then choose other products that your customers will benefit from – or if you have another business,why not find one to recommend to your audience there.

It is up to you how many affiliate products you choose and what type of affiliate marketer you are, but I feel it is lovely to be shown something new that can help me – but then, shopping is my greatest hobby!!

 

If you have any questions then please ask in the comments or get in touch

 

I wish you lots of Affiliate Fun!

 

and remember this …

 

The Affiliate Marketing Guide #2 The 6 Key Step Success Cycle

 

 

Jacs Henderson

 

 

 

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I am a Social Network Marketer, and My mission is to assist you to Build your Business Online using Social Media. Building Your Brand Online is both an Art and a Science and I have created Jacs Social Network Marketing Tribe, a Facebook Community where we focus on teaching The 6 Step Sponsoring Sequence, Branding You and Marketing your Business. We would love to welcome you there!
Published by Jacs Henderson
I am a Social Network Marketer, and My mission is to assist you to Build your Business Online using Social Media. Building Your Brand Online is both an Art and a Science and I have created Jacs Social Network Marketing Tribe, a Facebook Community where we focus on teaching The 6 Step Sponsoring Sequence, Branding You and Marketing your Business. We would love to welcome you there!

22 thoughts on “The Affiliate Marketing Guide #2 The 6 Key Step Success Cycle

  1. This a great post and absolutely true. It is so much fun watching you grow in this online world Jacs. We may be on different paths, but I still have fun watching your progress and how each of us are succeeding our own unique ways. 🙂
    Susan Cooper recently posted..Stuffed Baked Apples: RecipeMy Profile

    • Thank you Susan – I love that we are still, and always will be a support and help to each other. Your stories bring so much pleasure and I enjoy working alongside you and other inspirational people who are on different paths but as you say, creating our own unique worlds.
      Lovely to see you 🙂
      Jacs

  2. Hi Jacs,

    You share such wonderful and detailed information. I always enjoy reading your posts that get my creative mind to working in all sorts of ways. Going to be a busy day today. lol

    Have a great day, Monna
    Monna Ellithorpe recently posted..There Is No Perfect Time But Plenty Of ExcusesMy Profile

    • You make me smile Monna 🙂 and I am pleased to help your creative mind. Thank you for visiting and sharing your thoughts my friend 🙂
      Jacs

  3. Thank you ,Jacs
    I have to get this capture page set up
    I think ,as soon as possible .
    Good information for affiliates.
    Erika Mohssen-Beyk recently posted..How to Control Hair Fall: The Secrets to Healthy HairMy Profile

    • Thanks for visiting Erika, and I hope some information in this post is useful you – you know where I am if I can help you at all 🙂
      Jacs

  4. Hi Jacs.

    This is the best explanation for Affiliate Marketing I’ve read! It is so difficult to explain to people. But here, you have not missed a beat!

    Educating people about affiliate marketing is very important because some think it would be so difficult to do. But here, with your leadership and wisdom, you have opened the doors for many to learn.

    A must share!

    -Donna
    donna merrill recently posted..Blogging for MarketersMy Profile

    • Donna, thank you for your praise. And I have now learnt that you have created Your product and are using affiliates to promote it – Awesome 🙂
      Affiliate Marketing can be a confusing path if not approached logically and with a system – and pleased you felt this post will help people. Loved having you visit 🙂
      Jacs

  5. Jacs,

    What an incredibly informative post. I will definitely save this (I am pinning it to my Pinterest Board “Marketing Savvy”. I have only done a little bit of affiliate marketing and it surprised me when I suddenly saw those payments arrive. But I have not set up the autoresponder system and advertising to make it really work. Your post provides all the basic information I need to set that up.

    Thanks,

    Warmly,

    Erica
    Dr. Erica Goodstone recently posted..A Loving Relationship is NOT an Olympic EventMy Profile

    • Thank you Dr Erica for your comments, and sharing me to Pinterest 🙂 You have many of your own products, so this system will work just the same, or even better for you marketing your own. Do you use an autoresponder for your customers at all? If not, happy to help if you should need any.
      warm wishes,
      Jacs

  6. JMC Mason Rudolph

    Awesome and informative posts Jacs. I might have to take Aweber off your lists due to their recent outages. Not a fan of theirs right now.

    Lol…

    Talk soon,
    Mason
    JMC Mason Rudolph recently posted..DS Domination Products ReviewMy Profile

    • Thank Mason for dropping by. Yes, both Aweber and Get Response have had some issues over the past few days, there’s been some grumbling going on!! But I’m sure all will be back to normal soon …. Do you have an alternative? Please add it to the comments, it may be useful for other visitors 🙂
      Jacs

  7. Hey Jacs,

    This is definitely a great break down of how to do affiliate marketing. There’s so much information out there, and I’ve read and seen videos of how to become successful in affiliate marketing. I do have to say that this is the simplest and yet powerful explanation of how to do it. I thank you for sharing this valuable information and I’m definitely going to bookmark this!
    Sherman Smith recently posted..How Do You Build TrustRank?My Profile

    • Sherman, thank you for your thoughts, and support here – I appreciate your comments, because I was trying to provide a simple guide – but it’s amazing how much there is to say – and I did have to curb my writing a bit!! I know you do some affiliate marketing, so I’m pleased you found some useful information here.
      Thanks 🙂
      Jacs

  8. Lesly Federici

    Excellent post and a really good follow-up to the first post you did on affiliate marketing. I personally use Get Response and the Pure Leverage auto-responder. These two are plenty and they get the job done nicely, Wonderful info, thanks!

  9. Love the quote, Jacs! James Dyson said something that has always stuck in my memory ‘If you can’t compete on price, compete on quality’. I try very hard to provide quality service rather than a cheap product. I think it’s the only way forward. To that end I only really recommend products I have tried and tested, although there has been the odd occasion when I have recommended something because I know, like and trust the producer.

    Enjoy the journey.

    Mandy
    Mandy Allen recently posted..Consider Your PasswordsMy Profile

    • Absolutely Mandy – I think you can’t go wrong with products you have tried and tested and I love that quote.Quality and Value definitely trump cheap!!
      Jacs 🙂

  10. Great work on this series of affiliate marketing posts. Are you going to cover link cloaking at some point? I did not know what that was, or why it was needed for the longest time. Now, I believe it is essential to know, so I hope you cover it. These six points are also essential so thank’s for bringing them up.
    Mary Austin recently posted..Internet Marketing Tips: Six Easy, Simple Ways To Engage People With Your ContentMy Profile

    • Hi Mary, thanks for your visit and sharing your thanks. I appreciate that.
      With regards to cloaking – there is a plugin I use called Pretty Link Pro which does this job and many more, very simply – you can find out about it here: http://jacshenderson.com/PrettyLinkPro.
      If you do not want to show your affiliate links, then this is brilliant and there are some other funky features too.Hope this helps 🙂
      Jacs

  11. Awesome series sir, Mailchimp is my favorite E-mail autoresponder. I am using hosting affiliate links to make money in these days. I use my blog to promote the links. Its is really beneficial for me and my family.

    ~Gagan
    Gagan Masoun recently posted..Step by Step Guide: Convert Your Pinterest Account to a Business AccountMy Profile

    • Thanks for sharing your experience here Gagan – It’s always good to hear of a Success story, when you can look after your family too:)
      Jacs

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