5 Quick Ideas To Weather The New Facebook Changes … We all know now that at the moment Facebook is favouring engagement above business, and particularly between friends and family. Building a Community with a FB Group is a great way to encourage this, but here are some other considerations
#1 Encourage FB Engagement across your profile, pages and groups
You can never go wrong with engagement on FB, after all, it really is the point of a social network. Keep posting to engage your friends and active FB fans, they are your bridge to their networks.
You can suggest to your followers that they click on the “see posts first in news feed” on your page, then your posts will be shown first in their newsfeed.
If you would like to learn how to INCREASE Your Engagement on Facebook
Join MY “Magnetic Facebook Leads Challenge”
#2 Remember to keep growing your email subscribers
An opted-in customer is a valuable customer, and it is a privilege to be able to directly contact a customer by email. You own your list, whereas you do not own any details on facebook and your profile / page / group could disappear.
Check out my post on email marketing: https://jacshenderson.com/webinar-spice-email-marketing/
#3 Expand your reach into other Social platforms
There’s more out there than Facebook! You may find your customers are active in other places. So look at your strategy and branding. If your product, service or business can be found by searching, then get onto Pinterest! I can help you with that!
Have you checked out my Free Report?
“The 7 Simple Steps To Explode Your Social Circle Of Influence” …
I would say, “Don’t put all your eggs in one basket!”
#4 Remember SEO!
Although we are aiming to get social, do keep in mind that people search for terms, businesses, things, services, people and experiences on social media, by hashtag or keywords, depending which platform you are on.
So do include keywords which will enable people to find whatever you are posting about, because you can be sure your smart competitors will have that covered!
#5 Keep abreast of social marketing changes
Keep your eyes and ears open for changes relevant to marketing online, and stay ahead, or at least up with the changes so you can adapt your marketing strategy where necessary. A good site for the latest online marketing news is Marketing Land
In my world, the recent changes from FB are not such a problem, being social is about engagement, so if you are on Facebook then using your FB profile for engaging people is a great idea.
There are ‘right’ & ‘wrong’ ways to do in my book, and business is frowned upon when posted on your FB profile
So how do you do this without annoying your friends or upsetting Facebook?!
Join my “Magnetic Facebook Leads Challenge right HERE
and I’ll show you how!