There's definitely a bit of art and a bit of science involved in Branding YOU Online, and I have created a 7 Step process for you to follow which I will share with you over 3 posts … there will be easy links between them, but it is a lot of information for one post!
Before we begin with the ‘How', it seems sensible to ask the questions
- What does Branding ‘ME' mean?
- Why do I need to do it?
What does Branding ME mean?
Branding yourself means that the public will recognise you as a Brand.
In the world of business, or blogging you will become recognised as an entity over and above your business and people will form an attachment to you in some emotional way, which will be formed from the characteristics of the value you give to them, how you market yourself, recognition of your work and name, and perhaps finally the product you are sharing.
Your brand encompasses everything you do in the business arena
- your consistency
- your authenticity
- your values
- your professional conduct
And it it these things that make up the package of your brand, some elements may be subconscious on your part, but it is wise to realise that people will see you for what you are, even if you don't!
So being ‘On Purpose' with your Brand is important.
Sometimes it is hard to say exactly what it is about a Brand that makes you choose it, and sometimes it is very clear… and of course, different people have different opinions…
But your Brand will become familiar to people and (all being well!) they will come to trust you for offering what you do through the process of first seeing you, to Knowing, Liking then Trusting you.
Why do I need to Brand ‘ME'
Simply to stand out from the crowd!
Everyone is unique, and we are attracted to people for who they are… if we were all the same how would we choose between brands.
Imagine 3 Brands of instant Coffee, for example Nescafe, Gold Blend and Kenco. (UK Choices)
They are differently sourced, tasting, looking, packaged, priced, manufactured etc … but if I said choose one, you would pick your favourite Brand… a decision based on your logical analysis of the facts and probably the marketing of the coffee too!
We are emotionally swayed by the marketing of products with TV, radio and magazine ads which is all about their presentation to us and the ‘story' we attach to them.
For another example, here in the UK we have 3 major chain coffee shops … Starbucks, Costa and Cafe Nero, which are basically selling very similar products and environments. If you know these you will probably weigh up all the elements of each Brand and state your favourite… there can be many factors you may think through, or it could be a more subconscious choice… it could even be on the taste of the coffee!!
So you see how Businesses build up an identity.
YOU need to build Your Commercial Brand in this way, so you can stand out amongst other businessess in your niche.
IF you are in Network Marketing, then you DEFINITELY need to do this. In your company there will be hundreds of people, all selling the same products from their replicated websites.
When you are selling your products face to face with warm market you probably have your own style and do well. But when it comes to marketing online…
Do you stand out?
Imagine a High Street with rows of shops run by distributors from your company. They all look the same, they all sell the same products, at the same price, and have the same marketing banners and literature and logo above the door.
The only element of difference is YOU!
Now, from this example above, we see how Branding IS really successful for a Business on the High Street… for example choose 1 store you shop at… I'm choosing Gap for this example, because I think most of you will know this store.
Branding makes them Instantly recognisable by their logo, their in-store customer service, their packaging and their window dressing… all will be the same throughout the country (UK)
The stores are all run to the same visual and customer standards, so you know whet to expect when you go to one of them. You can probably even recognise their clothes without seeing the label!
Of course, for Network Marketing..
You need to be YOU and Create this unique recognition and reputation for yourself so people SEE YOU and then wonder about your business… and because they like YOU, they'll want to join you anyway!
CREATE and LIVE YOUR BRAND
Step #1 ~ Set Up Your Social Structure
Start with the set-up of your Social Structure, and follow the steps to show consistency across all social platforms. Start with social recognition. Imagine if all Starbucks social profiles had different colours and images and words and logos?
Think about which place will be your HUB so all roads lead back there. This could be your Blog, or a Community.
“A Journey of 1000 ‘Likes’ begins with a single step”
My suggestion is that you choose 5 social media sites to begin with and Brand them so people recognise you.
When you start Sharing your content, you can focus on one platform and there are ways to automatically share this with some others (to come later)
You can increase your number of posts as you get more proficient (and later work on your personal interaction one site at a time)
For example, you could start with
• FB fanpage
• Google +
which are all image / text based formats
Branding YOU on Your Social Profiles
Create a great First Impression!
- Use 1 profile as a master and fill out completely, (adapt the rest from this and update when necessary)
- Get your profiles filled out completely before publicising or promoting
- Adapt the same cover banner – Be consistent to your brand
- Use the same Profile Photo – build up recognition
- Choose a recognisable username … this shows in the url
- Add a Catchy Tagline … if you have one (or add later)
Branding YOU on Your Blog / Website
Get set up with Social Sharing buttons for…
– share me
– follow me
Add an email responder to your sidebar for collecting customer emails and offer a gift and / or newsletter in exchange for your readers email address
You can use widgets or Facebook plugins to show your Facebook / Pinterest / Instagram page Live Streams in your blog sidebar and showcase your latest posts there.
Show your Customers you operate across social media, and you are on their favourite shopping platform!
I hope you have picked up some tips here for Branding YOU.
If you already have Social Profiles and /or a Blog set up, then you can take a look at them with this fresh information and tweek where necessary
The Steps to follow will be…
- Step 2 – System Set Up – Post planner, image sources, image creation tools & scheduling tools
- Step 3 – Shape & Script – Preparing your posts with …Concept ~ Create image ~ Compose text
- Step 4 – Scheduling
- Step 5 – Sharing
- Step 6 – Syndication
- Step 7 – Socialize
- Step 8 – BONUS! Statistics
The next post will contain a Super List of
- Image Resources
- Image Creation Tools
- Scheduling Tools
so get your profiles Tip Top ready to start Branding YOU ?
I would really like to know what your struggles are with content creation and sharing, so please post them below!
If you would like a 30 minute Social Media Branding Session…
Thank you for your visit today 😊