How Simple it Sounds ‘Attraction Marketing‘ but when you have an Online Business to market, it actually is a Huge Undertaking, and without the right techniques, it is easy to go round in circles without attracting enough people to sustain your business momentum.
There must be hundreds of training courses to teach you different aspects of Attraction Marketing online, for example
- capture page creation
- setting up your social media presence
- setting up a blog
- advertising – eg facebook or solo ads
- creating daily content
- copywriting for blogs & emails
- building sales and thank you pages
- setting up a Group for your team and/or prospects
- communicating with your team / prospects personally
- email marketing
- making your own product
- training your team to do what you do
and I’m sure you have some of these!
The Basis to Attraction Marketing
Attraction Marketing is essentially about Branding yourself as ‘Attractive’ to customers by
- offering a recognisable Personality to your Brand
- providing Valuable Information which draws people to you
When you can do this, and help people to solve their problems, then you become the ‘hunted’ rather than the ‘hunter’.
This is the position you are aiming for!
There isn’t any “magic button” solution that will make you a top earner, but there is a clear Blueprint to Success, once you remove all the bits you don’t need from your mind, and focus your activity on the Exact Strategy.
#1 Finding Your Brand Personality
If you are an individual, in a Network Marketing Business… then you must Brand Yourself to stand out from the many other distributers in your business AND so that you can offer either your own, or affiliate trainings and products to teach your prospects in your own way.
By doing this you are allowing people to get to see and know you, and by further communication they will come to Like and Trust you.
No-one will buy from you unless they Know, Like and Trust you. This is known as the KLT factor.
Attraction Marketing works well in this ‘niche’ because most people are “Struggling” and many move online to search for new prospects.
Business Owners (service or sales)
Any other businesses Really Need to Brand themselves online to stand out from their competitors… somehow you must find an edge through design, execution, quality and systems.
Attraction Marketing is so valuable here too! If You are your business (service or selling your own products) then you need to translate Yourself into An Online System, and build the information you present for your marketing such that it works for you automatically to attract clients, so you can get on with delivering what you do.
In Both Cases …
You need to go to work each day ready to ‘serve’ people rather than ‘sell’ to them
#2 Providing Valuable Information
This is a Key part of your Attraction Marketing Strategy. If you are not offering anything, or anything different, then why would people choose your business over a competitor, or another distributor?
Well, you will have some advantage if you have followed #1 and injected some personality into your Brand… but it is a ‘Dog Eat Dog’ world out there in the online marketing world… and you need to be providing products and information, and sharing your skills and knowledge … MIXED IN with your Brand so You Will Shine Out From The Crowd
You will no doubt have noticed people on social media posting links around which are totally un-inspiring AND you probably notice Posts, Ads, Articles, Videos and Images which you do resonate with…
Well, that is The Attraction Factor
and THAT is what you need to learn to produce.
The Attraction Factor
The Attraction Factor is very Powerful, but it is all very well Attracting people with your personality, brand and valuable knowledge…
but then what?
Ah yes, capture their email address… and send them emails with more information and offers and then show them my business?
It is SO true that people Online are looking for Information… but they will be looking everywhere, and receiving many email offers as well as yours..
Hmmm… You need something a bit sticky, so that when they make that FIRST CLICK onto YOUR Capture Page…
You can TOTALLY IMERSE them into Your Funnel… and shoot them down it…
BUT… in such a Gentile Way, they will feel like you are bringing them Strawberries & Cream, and treating them like a VIP
AND This is where Your Attraction Marketing Business Blueprint comes in…
It’s a FREE Video Series recorded by Gavin Mountford…
AND Personally… I think this will be the beginning of You seeing a change in your thinking, strategy and results in your business.
I am deeper into the Attraction Marketing Academy now and I feel like the sky has cleared and all the world is holding hands!!
I started this blog with the words… How Simple it sounds
I finish this blog with the words… How Simple it is… ‘ WHEN YOU KNOW HOW ‘
How do you Create ‘The Attraction Factor’ in your Business?