Have you ever wondered “what is this attraction marketing thing that I see people talking about, and how would this apply to my business?”
Well, if a salesperson, a business owner or an individual, perhaps with a network marketing opportunity to share, wants to sell a product to the general public, then the owner, individual or representative will need to go out and find people or audiences to sell to!
Traditional marketing techniques are about showing, telling, selling, persuading people to purchase your product – trying to make it seem the best on the market – and often telling a few porkies, exaggerating the truth or failing to mention any flaws.
This could mean spending lots of time trudging through the streets or cold calling folks you don't know.
More often than not, these avenues don't lead straight to much success, rejection rates are high, even though there are some people who seem to love ‘selling' in this way – but it fills me with dread – and I speak from experience here!So what is attraction marketing and how can you implement it in your business?
What is Attraction Marketing?
Attraction Marketing is the use of marketing techniques specifically designed to teach the customer what you are doing and how a service or product will benefit them well before they purchase it. (Wikipedia)
Attraction Marketing is absolutely part of the Network Marketing industry now, but only for those that ‘get it' … and this way of marketing can be applied to any type of business.
In Attraction Network Marketing, the emphasis no longer falls on the merchandise or around the company, but on the particular person behind the business enterprise.
You no longer try to convince people to purchase your products just because they know you, join your company,, who they have probably never heard of and possibly try to introduce them to the industry when you are new yourself…
but, you can begin to nurture your relationship, and develop the know, like and trust factor if you don't know them already, until they naturally become intrigued, and trust you to show them your products and business by providing knowledge for them to consume.
How does Attraction Marketing work?
It works by providing valuable content for future customers to figure out how your product is going to benefit them before they buy it so that they are qualified customers before they step in the door. (Wikipedia)
The attraction system is founded upon the principle that instead of going and find people to sell to, people need what you are selling and track you down.
This is the ideal style of marketing for anybody in the network marketing or multi level marketing business.
By cutting down the quantity of time you spend chasing new business, it increases the amount of time you have got to market your products and attract people to you.
What about an Attraction Marketing System?
A system for attraction marketing can come in different forms, and involve you focusing on the product, opportunity or service part of your business.
Because your aim is to grow your brand by sharing your knowledge you will need to be learning, sharing and teaching people about one of the above areas.
A good attraction marketing system is going to do 4 things.
- its going to attract an endless supply of quality leads.
- it gives you a forum to build up a relationship with your leads
- the system will allow you to generate income from these leads, whether or not they join your business.
- it will be a system you can duplicate with your people who join you in your business
An effective attraction marketing system requires you to offer valuable information which will attract your potential customers towards you with an aim of establishing your expertise in a particular niche.
Customers rely on information to make a decision, which means you will be positioned in their eyes as a provider whom they trust, who is offering what they are looking for.
The best way to begin attraction marketing is to give away free useful content, good quality information will bring you the best leads and results in your business online.
When you are producing content your customers want to see, you become like a magnet, and they will be drawn to you, like there is an invisible magnetic force, and they will start to engage with you because you are providing what they want to see / read / try / buy
The great thing is that the people you attract will not just be those desiring to purchase your products, they may well also desire to benefit from your success and join your network marketing business.
Traditional or Attraction Marketing?
here's a few thoughts…
- Conventional selling techniques often tend to lose touch with one extremely simple but crucial fact, people love to buy, but they don't like to be sold to, and there isn't anything certain to put a potential customer off a purchase faster than an assertive or pushy salesperson or advert.
- With attraction marketing, the idea is to take the need to buy which already exists, and satisfy that need by giving the customer what they want … information.
- It is no longer about selling product, attraction marketing relies on the concept that the best advert for the products you are selling is you … so developing your brand is key.
- Products do not sell products, people sell products and with attraction marketing techniques you can become successful quicker. You brand yourself as the most wanted part of the package and the sales follow.
- You do not waste your time running after disinterested prospects/customers, instead you can free your time for doing more profitable things to promote yourself and your products!
- The people you attract to your product / service / opportunity will be pre-qualified and won't only need your products but may want to become part of your team.
With the economy the way in which it is, there are many hundreds of people looking for ways to make additional money. There also are lots of network marketing reps who are looking to switch their business for any number of reasons.
Other network marketers are the perfect target. But you don't simply want to be telling them how great your opportunity is though!
We've all heard that before!!
Which System to use?
Attraction Marketing does not have to involve a System, but it will really help you to set up a routine for yourself, especially if you have a family to look after and a job … or both!!
Well, I can tell you what worked for me … and just a few reasons why …
- this established my daily / weekly routine for me … no more wondering what to do!
- it focused my attention on attraction marketing
- it taught me the absolute correct way to network on Facebook and friend people
- I built up my brand as a Social Network Marketing and Pinterest coach
- I have a community of people I build up relationships with and teach / coach / work with
- I moved on to learn the 10 Online Network Marketing Skills
- I grew my Network Marketing business 😊
Also, I am a part of My Lead System Pro which is a marketing, affiliate and training platform for network marketers which incorporates pretty much all the tools you need for attraction marketing online. You can take a 10 day trial for $9.97
Both of these will teach you attraction marketing… but which could be right for you?
If you'd like to discuss this in a free 30 minute Social Marketing Strategy Session then APPLY HERE
AND definitely Pop over to my FB Community and have a chat 😊
Hope this gave you some tips!
Tell me. do you use Attraction Marketing