If you have a Business Online, then you must take on board that Using Pinterest IS Attraction Marketing in a very SMART way 😊
Do you think Pinterest is a place to seek out recipes, new handbags, hairstyles and save household tips, exercises and diets for one-day!?
Well you're not wrong, but there's much more to it!
If you use Pinterest for business, then you should start or convert your account to a Business Account.
You then have access to Analytics, and are able to Verify your Website, and officially have monetised products for sale. If you sell from your own website, you can apply for ‘rich pins' which add a price to your pinned product images.
Recent updates are streamlining the iphone and android apps so phone users get a brilliant visual experience to enhance and encourage Pinterest-on-the-go 🙂
Many people use Pinterest as a search engine, particularly for shopping… but instead of searching youtube or google for information… videos, blogs, articles and images are also available on Pinterest with their search function.
The Pinterest Model
Smart Marketers are also Pinterest People, but under the surface of their profile is the clever use of LINKS.
By creating and Pinning your Images, you can link them back to wherever you like!!
Of course.. The Spamming Rule still aplies to Pinterest, just like any other social platform… so don't link them to your replicated Business site!!
I would suggest a combination of your facebook profile and perhaps your blog or your community if the images are on a business related board.
Branding YOU on Pinterest
How better, than to have a collection of boards showcasing YOU!
These can include personal boards, such as your hobbies, interests, and things you like to collect, such as home tips and ideas for and photos of family events, holidays and presents. Quotations and lifestyle boards are popular too! All of these show your visitors about YOU, the person behind your business… what a great way to do that 🙂
ALSO… For your business you can create ‘Value' boards for teaching and drawing attention to your skills and offers
You should have boards for showcasing your business, such as a blog board, training board, mindset board, dream board, community board, demonstration board, video board, team board, social media board etc… just a few examples
You can create a ‘virtual store' for your products which visitors are able to browse just like your website, even using different boards for different categories
This is a shot of an email I received from Pinterest to tell me this pin had 11 re-pins last week, this image was from a blog post I wrote, so linked back to my blog…
do you see the advantages beginning to show through?
Watch out for more posts!
… and if you are a Pinterest Lover join my Pinterest Power Group where you will find all my Tutorials and blogs
Please Comment below if you have learned something 🙂